جامعة بوليتكنك فلسطين

عمادة القبول والتسجيل

خطة التخصص

Business Technology

  • 2023

(15)

Course No رقم المساق Course Name اسم المساق Credit hours الساعات المعتمدة Course Description وصف المساق
8996 English A2 0
29100 Introduction to economics 3 the non-technical course designed to answer questions about the economy. How and why does our market economic system work? Why is there inflation and/or unemployment and what are their remedies? How does the government influence your future economic well-being? Where are we on the business cycle? What are the causes and consequences of our growing national debt? What is the Federal Reserve and how does its monetary policy affect you and the interest rate? How is the emerging global interdependence of countries changing our economy and your life? This course will help you understand the economic environment.
29102 Introduction to management 3 This course aims to provide the student with valid information about the general managerial concepts, including a study of the historical foundations of management thought, management environment, and the management process such as planning, organizing, leading, and controlling.
29105 Electronic Marketing 3 This course gives an overview of e-Marketing with taking an in-depth view of online advertising, the usage of new media for marketing purposes and social networks. The goal of the course is to offer students a working knowledge of how to take advantage of the Internet to effectively market a product or service.The course covers a number of topics including the differences and interaction between offline and online media, two-sided markets and media platforms from the marketing perspective, online channels to reach customers, details of search and display advertising, social networks online and offline (graph theory, sociology, information diffusion), consumer behavior and digital media, measuring effectiveness using consumer data and experiments, brand strategies on the Internet, and best marketing practices for paid and unpaid media.
29221 Principles of Accounting 3 This course is an introduction to the financial statement which contains theory, practice, and application of accounting principles. The objective of this course is to achieve a strong foundation of accounting principles and to ensure the students understand the process of classifying, reporting, evaluating, and interpreting financial information. Accounting helps students to build a foundation upon which they will continue to learn and grow in their studies. By the completion of the course, students should be able to do the following: 1-Identifying the steps in the accounting cycle, 2- Interpreting and recording the business transactions, 3-Classifying the similar transactions into useful reports, 4- Summarizing and communicating information to decision-makers.
29222 Introduction to Statistics 3 This course covers statistical aspects of collecting and analyzing data gathered in business and finance. Specific topics include tools for describing central tendency and variability in data; probability concepts; discrete and continuous probability distributions; sampling distribution and central limit theorem; statistical inference for a single sample and for two samples; simple linear regression and correlation.

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Course No رقم المساق Course Name اسم المساق Credit hours الساعات المعتمدة Course Description وصف المساق
29109 Strategic management and decision making 3 This course will introduce students to business strategy and the strategic management process. It seeks to enhance their understanding of the theories and practice of strategy. Students will be able to learn why, and how, companies make strategic decisions in the context of today's complex and dynamic world of business. Students will be introduced to various strategic analysis frameworks and learn how these can be used to help organizations better understand their strategic position and formulate feasible and suitable growth and competitive strategies. Based on a sound understanding of the theories, students will be required to apply the concepts through the use of innovative strategic planning teaching and case study material
29223 Methods of Scientific Research 2 This course introduces students to the fundamental principles and practices of conducting scientific research in various fields. The course aims to develop students' knowledge and skills in designing, conducting, and analyzing scientific research studies. Throughout the course, students will explore the scientific method and learn about the essential components of a research study, including hypothesis formulation, research design, data collection, data analysis, and interpretation of results. Emphasis will be placed on understanding the importance of ethical considerations and research integrity in scientific investigations. The course covers a wide range of research methods, including qualitative and quantitative approaches, experimental and non-experimental designs, survey research, case studies, and observational studies. Students will also learn how to critically evaluate research articles, identify strengths and limitations of different research methodologies, and apply appropriate research methods to specific research questions. Moreover, the course provides practical guidance on data collection techniques, data analysis using statistical software, and effective presentation of research findings. Students will have the opportunity to apply their knowledge by designing and conducting small-scale research projects, analyzing data, and presenting their findings in written and oral formats.
29224 Principles of Marketing 3 This course aims to introduce students to the basic concepts and new trends in marketing, the primary focus in this course on the study of consumer behavior and building Profitable Marketing relationships and analyzing the marketing environment by conducting marketing research and use of marketing information systems, the course discusses strategies of market segmentation, targeting, Differentiation and positioning added to the strategies of product, pricing, distribution, promotion
29225 English for Business Communication 2 This course is designed to enhance students' English language skills specifically in the context of business communication. It focuses on developing proficiency in written and oral communication skills that are essential for success in professional settings. Throughout the course, students will engage in various activities and exercises aimed at improving their business vocabulary, grammar, and pronunciation. They will also practice applying their language skills to real-world business scenarios, such as writing professional emails, preparing business reports, conducting presentations, participating in meetings, and engaging in negotiations. The course emphasizes the development of effective communication strategies in different business contexts. Students will learn how to adapt their language and communication style to suit various business situations and audiences. They will also explore cultural considerations in business communication, understanding the impact of cultural differences on communication and developing intercultural communication competence. In addition to language skills, the course covers key areas of business communication, including writing business correspondence, delivering persuasive presentations, and engaging in effective teamwork and collaboration. Students will also learn about business etiquette and professionalism, understanding the norms and expectations in the business world. The course integrates authentic materials, such as case studies, business articles, and audio/video resources, to provide students with exposure to real-world business language and situations. It encourages active participation and interaction, promoting both individual and group activities to enhance students' language skills and confidence. By the end of the course, students will have developed a strong foundation in English for business communication. They will be able to effectively express their ideas, opinions, and information in a professional manner. They will also have acquired the necessary skills to navigate and succeed in various business communication contexts, contributing to their overall professional development and employability.
29226 Arabic for Business Communication 2 This course is designed to enhance and develop communication skills in the Arabic language within the context of business and professional settings. It focuses on teaching students how to express themselves clearly and effectively, using Arabic language appropriately and with proper linguistic structure in a work environment. The course covers a wide range of communication skills that help students successfully interact and communicate in a professional workplace. It addresses several key topics, including: 1. Oral communication: Emphasizes improving speaking, listening, and oral interaction skills with colleagues, clients, and managers. This includes learning how to express ideas, emotions, and goals clearly and confidently. 2. Written communication: Aims to teach students how to write emails, reports, and other documents effectively in Arabic. It covers techniques for organizing thoughts, presenting information clearly, and using appropriate language and tone. 3. Business vocabulary and terminology: Focuses on building a strong foundation of business-related vocabulary and terminology in Arabic. Students learn industry-specific terms, phrases, and expressions commonly used in business communication. 4. Presentations and negotiations: Provides guidance on delivering presentations and engaging in negotiations in Arabic. Students learn strategies for structuring presentations, utilizing persuasive techniques, and negotiating effectively to achieve desired outcomes.
29227 English for Business 3 This course is designed to enhance students' English language skills specifically in the context of business communication. It focuses on developing proficiency in written and oral communication skills that are essential for success in professional settings. Throughout the course, students will engage in various activities and exercises aimed at improving their business vocabulary, grammar, and pronunciation. They will also practice applying their language skills to real-world business scenarios, such as writing professional emails, preparing business reports, conducting presentations, participating in meetings, and engaging in negotiations. The course emphasizes the development of effective communication strategies in different business contexts. Students will learn how to adapt their language and communication style to suit various business situations and audiences. They will also explore cultural considerations in business communication, understanding the impact of cultural differences on communication and developing intercultural communication competence. In addition to language skills, the course covers key areas of business communication, including writing business correspondence, delivering persuasive presentations, and engaging in effective teamwork and collaboration. Students will also learn about business etiquette and professionalism, understanding the norms and expectations in the business world. The course integrates authentic materials, such as case studies, business articles, and audio/video resources, to provide students with exposure to real-world business language and situations. It encourages active participation and interaction, promoting both individual and group activities to enhance students' language skills and confidence. By the end of the course, students will have developed a strong foundation in English for business communication. They will be able to effectively express their ideas, opinions, and information in a professional manner. They will also have acquired the necessary skills to navigate and succeed in various business communication contexts, contributing to their overall professional development and employability.
29228 Introduction to Electronic Commerce 3 This course provides an overview of the fundamentals of e-commerce and explores the various components involved in building an online business. Students will learn about the different types of e-commerce, such as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B), as well as the legal, ethical, and social issues surrounding e-commerce. The course will cover the basics of creating an online store, including website design, payment processing, inventory management, shipping, and security considerations. Additionally, students will examine the role of social media and digital marketing in e-commerce and the importance of customer relationship management (CRM) in building a successful online business. By the end of the course, students will have a comprehensive understanding of the e-commerce landscape and the skills to create and manage an online business
29229 Human Resources Management 3 This course delves into the comprehensive study of managing human resources within organizations. It emphasizes the pivotal role of human resources in attaining organizational goals and fostering a harmonious work environment. Students will engage in an in-depth examination of diverse facets of human resources management, encompassing recruitment and selection processes, employee training and development, performance management systems, compensation and benefits structures, employee relations, and legal and ethical considerations in the workplace. The course emphasizes the development of essential skills and knowledge necessary for effective human resources management. Students will learn to navigate the complexities of talent acquisition, employing strategies to attract and select qualified individuals who align with the organization's values and objectives. They will explore approaches to enhance employees' skills and competencies through training and development initiatives, ensuring continuous growth and improvement. Performance management principles and practices will be explored to optimize employee productivity and engagement. Students will gain an understanding of performance appraisal methods, feedback mechanisms, and performance improvement strategies. The course will delve into the design and implementation of compensation and benefits systems that align with industry standards and organizational objectives. Students will examine various factors that influence compensation structures, including job evaluation, pay equity, and employee motivation. In addition, the course will cover employee relations, emphasizing the development of effective communication channels, conflict resolution strategies, and fostering a positive work culture. Students will also explore the legal and ethical considerations associated with human resources management, including compliance with employment laws and regulations and promoting ethical conduct in the workplace.

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Course No رقم المساق Course Name اسم المساق Credit hours الساعات المعتمدة Course Description وصف المساق
29110 English 3 This course emphasizes the fundamental language skills of reading, writing, speaking, listening, thinking, viewing, and presenting. An emphasis on vocabulary and composition skills will be an ongoing part of the program. concentrates on a general review of grammar with emphasis upon usage. Strong attention will be given to the development of composition and critical reading skills. Vocabulary development and outside reading will complement this course of study. The literature study will be supported by composition.
29111 Computer And Program Principles 3 This is an introductory course to computers and computer programming. It covers a wide variety of topics including an introduction to computing and computer science, computer types and components (hardware and software), computer networks and the Internet, Internet security and privacy, and data representation. The course also covers programming principles, with a focus on critical thinking and problem-solving techniques needed for programming. The lab exposes students to the foremost technological
29113 Life Skills 2 Making the transition from high school to the University can be challenging for many students. Expectations for learning are different, you must take a more active role in the learning process and assume greater responsibility for your own learning, and the adjustment to a new learning culture has to be made rather quickly. Skills for Life! Pursuing your Dreams with Confidence and Determination is designed to help you navigate the transition more easily and to develop further important life skills related to your personal behaviors so that you are better prepared for your academic and professional careers. At the foundation of Skills for Life! is a focus on self-awareness, personal growth, and building positive relationships with others. With these skills, along with the desire and dedication to learn, and a desire to help others, you can be successful at PPU, and go on to make significant contributions to your families, employers, communities, and the world at large.

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Course No رقم المساق Course Name اسم المساق Credit hours الساعات المعتمدة Course Description وصف المساق
29200 Management Information Systems 3 This covers the design, implementation, and management of information systems in organizations. Students learn about the role of information systems in supporting business processes, decision-making, and strategic planning. The course covers various types of information systems, including transaction processing systems, decision support systems, and executive information systems. Students also learn about the challenges associated with managing information systems, such as security, privacy, and ethical issues. The course may include case studies, hands-on projects, and discussions on emerging technologies and trends in the field.
29201 Python Programming (w/lab) 3 This course provides an introduction to programming with Python language. Students are introduced to core programming concepts like data structures, conditions and boolean expressions, loops, variables and types, and functions. This course includes an overview of the various tools available for writing and running Python, and gets students coding quickly. It also provides hands-on coding exercises using commonly used data structures, writing custom functions, and reading and writing to files. By the end of this course, students will have a solid understanding of programming with Python and be able to apply their knowledge to various domains, including data science, web development, and automation.
29202 Customer Relationship Management Systems (W/lab) 3 This course provides an in-depth understanding of customer relationship management (CRM) and its critical role in the success of any business. The course covers the principles of CRM, the various technologies and tools available, and how to effectively implement and manage a CRM system. Students will learn how to use data analytics to analyze customer behavior and preferences, and how to use that information to develop targeted marketing strategies. The course will also cover topics such as customer segmentation, lead generation, sales forecasting, and customer retention. Through hands-on projects and case studies, students will learn how to design, implement and optimize a CRM system, and how to measure the effectiveness of their strategies. The course will also explore the ethical considerations and privacy issues related to the collection and use of customer data.
29203 Operations and supply chain management systems (w/lab) 3 This course covers the design, implementation, and management of systems that support the flow of products, services, and information across the supply chain. Students learn about the key principles and practices of operations management, including process design, capacity planning, inventory management, quality control, and lean operations. The course also covers the role of information technology in supply chain management, such as enterprise resource planning (ERP) systems, supply chain analytics, and e-commerce platforms. Students learn about the challenges associated with managing supply chains, such as globalization, sustainability, and risk management. The course may include case studies, simulations, and guest lectures from industry professionals to illustrate real-world applications of operations and supply chain management systems.
29204 Innovation technology in Business (1) 3 This is a fundamental course It establishes a strong foundation for students to effectively utilize cutting-edge technologies to drive innovation and create value in modern businesses. The course offers an engaging exploration of emerging technologies, including artificial intelligence (AI), blockchain, augmented reality (AR), and the Internet of Things (IoT). Through a well-rounded curriculum consisting of theoretical discussions, practical case studies, and immersive projects, students develop a deep understanding of how these technologies are reshaping traditional business practices, operational processes, and customer engagements
29205 Innovation technology in Business (2) 3 This advanced course builds on the foundational concepts introduced in "Innovation Technology in Business (1)" and delves deeper into specific technologies such as AI and blockchain. It emphasizes strategic implementation and case studies from leading innovators to illustrate the transformative impact of these technologies in various industries. Students will engage in hands-on projects to design technology-driven business solutions, fostering a practical understanding of how to lead digital transformation efforts effectively.
29206 Digital transformation 3 This course examines the impact of digital technologies on business models, operations, and customer relationships. It provides a comprehensive overview of the digital transformation process, focusing on technologies such as cloud computing, IoT, and big data analytics. Students will learn how to assess organizational readiness for digital transformation, implement change management strategies, and measure the impact of digital initiatives on business performance.
29207 Web development (w/lab) 3 This course provides students with the knowledge and skills needed to create effective and professional websites for businesses. The course covers the basics of web development, including HTML, CSS, and JavaScript, as well as the principles of user interface design and its importance in creating engaging websites. Students will learn front-end web development tools and frameworks, as well as back-end web development principles, including server-side scripting languages The course also covers website maintenance and security, including software updates, backups, and security protocols. Students will learn about the importance of website security and the tools and techniques that are commonly used to protect websites from hacking and other security threats. Overall, the course aims to prepare students to create professional and effective websites that meet the communication and marketing needs of modern businesses.
29208 Web and mobile application(w/lab) 3 This course focuses on teaching students how to design, develop, and deploy web and mobile applications. The course covers a range of programming languages used in web and mobile application development, including Java, JavaScript, Python, and Swift, and emphasizes how to apply these languages to create applications that meet the needs of modern digital businesses. Students will learn about the principles of user interface design and user experience (UX) design for creating engaging and effective applications that can be customized to reflect the branding and style of digital businesses. They will also develop an understanding of database systems and how they can be integrated into applications to store and manage business data. The course covers the development of both front-end and back-end components of weband mobile applications, including the use of frameworks such as React and Angular for building front-end interfaces and Node.js for back-end development. Students will also learn about cloud-based services and how they can be leveraged to develop scalable and secure applications for digital businesses. The course aims to equip students with the knowledge and skills needed to design, develop, and deploy professional and effective web and mobile applications that cater to the specific needs of digital businesses. Upon completion of the course, students will be able to create applications that are scalable, secure, and can integrate with other business systems and services to help drive digital transformation and growth.
29209 Sales management 3 This course explores the principles and practices of effective sales management with a focus on leveraging technology to optimize sales performance. Students will develop a comprehensive understanding of sales management theories, strategies, and tools. The course will cover topics such as sales forecasting, sales planning, sales team structure and development, sales performance metrics, sales technology implementation, and sales process automation. By the end of the course, students will be equipped with the knowledge and skills to lead and manage sales teams in today's dynamic and technology-driven business environment.
29210 principles of Public relations management 3 This course focuses on the fundamentals of managing public relations in a variety of contexts. Students will learn how to create effective communication plans, develop messaging strategies, and build relationships with various stakeholders. The course covers topics such as crisis communication, media relations, social media management, and reputation management. Students will also learn about the ethical considerations that underlie public relations practices. Throughout the course, students will examine case studies to gain a practical understanding of public relations principles and strategies. By the end of the course, students will be able to develop and implement effective public relations plans for different types of organizations and situations.
29211 Digital Business (w/ digital marketing content) 3 This course provides students with a comprehensive understanding of the fundamental concepts, strategies, and technologies related to conducting business in the digital era. Students will explore the dynamic landscape of digital business and its impact on traditional business models and practices. The course covers various aspects of digital business, including e-commerce, digital marketing, data analytics, and technology integration. Students will gain insights into the opportunities and challenges presented by digital technologies and how they shape business strategies and operations. The course also covers topics such as digital transformation, online marketplaces, customer relationship management in the digital age, and digital business ethics. Through a combination of theoretical knowledge and practical applications, students will develop the skills and knowledge necessary to navigate and succeed in the digital business environment.
29212 E-marketing strategies 3 Focuses on the development, implementation, and control of marketing strategies needed to attain and sustain an organization's competitive advantage. Techniques that assist in developing and evaluating the effectiveness of marketing strategies are introduced and contemporary issues in marketing practice are discussed. Instructional methods include the use of case studies and the development of a strategic marketing plan.
29213 Integrated Marketing Communication 3 This course aims at providing students with the essential knowledge and skills regarding the use of marketing communications tools. Throughout the course, students will learn how to develop a complete marketing communication plan starting with analyzing the environment and marketing plan to developing the appropriate marketing communication mix. The course also explains the communication process in detail. Creativity in designing the marketing communication mix as well as the importance of integration is highlighted throughout the course.
29214 AI for Business Strategy 3 This course explores the integration of artificial intelligence in business strategy formulation. It covers AI technologies including machine learning and natural language processing, illustrating their potential to redefine competitive landscapes. Through case studies, students will examine successful AI applications and develop strategies for leveraging AI to enhance decision-making and innovation. The focus will be on ethical considerations, potential risks, and the creation of sustainable AI-driven business models.
29215 Introduction to Digital Media 3
29216 Digital Photography(w/lab) 3 THis course is designed for business majors who want to learn how to create and edit high-quality digital images for use in a variety of business contexts. The course covers the basics of digital photography, including camera functions and composition principles, as well as techniques for editing images using software tools such as Adobe Photoshop or Lightroom. Students will learn how to apply these skills to create professional-quality photographs for use in marketing materials, social media campaigns, and other business applications. The course also covers legal and ethical considerations related to the use of digital images in a business context, such as copyright and fair use laws. Through practical assignments and projects, students will develop a portfolio of digital photographs that demonstrate their understanding of the principles and techniques of digital photography and their ability to apply these skills to business-related tasks. By the end of the course, students will be able to create and edit high-quality digital images for a variety of business purposes.
29217 Financial Management 3 A course designed to provide students with an understanding of financial concepts and techniques necessary for effective management decision-making in business. The course covers financial statement analysis, time value of money, risk and return, capital budgeting, cost of capital, working capital management, and financial planning. Students will learn how to apply financial management concepts and techniques to real-world situations, including investment analysis and financial decision-making. The course also includes an introduction to financial markets, institutions, and instruments. Through lectures, case studies, and assignments, students will gain a solid understanding of financial management principles and their applications in business settings. By the end of the course, students should have the ability to analyze and interpret financial statements, assess the financial health of a company, make informed financial decisions, and communicate effectively about financial matters.
29218 Business Analytics (w/lab) 3 This course is designed to introduce students to the concepts, methods, and tools used in business analytics. Students will learn how to use data to gain insights, solve business problems, and make informed decisions. The course will cover topics such as data visualization, statistical analysis, predictive modeling, and data mining. Students will learn how to collect and clean data, use descriptive statistics to summarize data, and create visualizations to communicate insights. They will also learn how to use regression analysis, decision trees, and other techniques to build predictive models that can be used to forecast future trends and outcomes. In addition to technical skills, students will also learn how to use analytics to solve real-world business problems. They will work on case studies and projects that require them to analyze data and present their findings to stakeholders. Upon completion of the course, students will have a strong foundation in business analytics and be able to apply their skills to a wide range of industries and functional areas. They will also have experience working with popular analytics tools such as Excel, Python, and Tableau.
29219 sustainable business practices 3 This course is designed to introduce students to the principles and practices of sustainability in business. Students will learn how businesses can operate in an environmentally, socially, and economically sustainable manner. The course will cover topics such as the triple bottom line, circular economy, sustainable supply chain management, sustainable product design, and stakeholder engagement. Students will learn how to identify and evaluate sustainability risks and opportunities for businesses, and develop strategies for sustainable business practices. Through case studies, projects, and discussions, students will explore the challenges and opportunities of sustainable business practices, and learn about successful examples of sustainable business models. The course will also address the role of government policies, regulations, and international frameworks in promoting sustainable business practices. Upon completion of the course, students will have a strong understanding of sustainability in business and be able to apply their knowledge to make informed decisions and promote sustainable practices in various industries and functional areas. They will also be able to communicate effectively with stakeholders about sustainability issues and strategies for sustainable business practices.
29220 Databases management systems 3 This course provides students with a comprehensive understanding of the principles and practices involved in designing, implementing, and managing databases. The course covers a range of topics, including data modeling, database design, SQL querying, normalization, and data security. Students will learn how to create and maintain databases using different data models and gain practical skills in using SQL to manipulate data. Additionally, the course may cover emerging trends in database management, such as distributed databases, NoSQL databases, and cloud-based databases.
29231 Phase Phase One. part I: Foundation and Orientation 3 Intended Learning Outcomes: 1. Familiarization with the Organization: Understand the organizational structure, culture, and key stakeholders of the company. 2. Introduction to Digital Business Practices: Gain a basic understanding of digital business principles, trends, and technologies. 3. Professional Skills Development: Enhance essential professional skills, such as communication, teamwork, and time management. 4. Integration of Theoretical Knowledge: Apply foundational knowledge acquired in academic courses to practical situations within the organization. 5. Self-Assessment and Goal Setting: Reflect on personal strengths, weaknesses, and career goals in the context of digital business.
29232 Practical Phase One. part II: Operational Exposure 3 Intended Learning Outcomes: 1. Business Operations Familiarity: Acquire knowledge of various operational functions within the organization, such as marketing, sales, and customer service. 2. Hands-on Experience: Engage in practical tasks and responsibilities related to day-to-day operations in digital business. 3. Collaboration and Coordination: Work effectively within a team, collaborate with colleagues, and understand interdepartmental coordination. 4. Customer Interaction: Develop skills in communicating with customers and understanding their needs and expectations in a digital business environment. 5. Problem-Solving and Adaptability: Develop problem-solving skills and the ability to adapt to dynamic and changing business situations.
29233 Practical Phase Two. Part I: Strategic Planning 3
29234 Practical Phase Two. Part II: Innovation and Entrepreneurship 3
29235 Practical Phase Three. Part I: Digital Marketing and Sales 3
29236 Practical Phase Three. Part II: Technology Integration and Optimization 3