E-Marketing
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4001 | Arabic Language | 3 | This course covers a various number of linguistic issues in Arabic language. It aims to provide the student with a high level of skills and practices that would contribute to promote his language abilities either spoken or written. |
| 4002 | Islamic Culture | 3 | This course is designed to emphasize a group of principles and thoughts that affect human attitudes to life from an Islamic point of view. It stresses the direct relationship between man and Allah, and aims at improving this life by liberating the human m |
| 4320 | Modern History of Palestine | 3 | This course is designed to acquaint students with the process of writing, and the mechanisms of proofreading and revision so that the focus is on the mechanics of writing and development, such as cause and effect and comparison and classification and deal |
| 8200 | Effective English Language Use | 3 | This course is designed to acquaint students with the process of writing, and the mechanisms of proofreading and revision so that the focus is on the mechanics of writing and development, such as cause and effect and comparison and classification and deal |
| 8239 | Skills for Life | 2 | he transition from high school to university can be a challenge for many students. Learning expectations are different. The student must play a more effective role in the learning process and assume greater responsibility, and he must adapt to the new learning culture very quickly. This course is designed to assist the student in the transition process more easily and to increase and develop important life skills related to the student's personal behaviors, so that he is better prepared for his academic and professional career. This course focuses on self-awareness, personal growth, and building positive relationships with others. Through these skills, along with the desire and dedication to learn, and the desire to help others, a student can be successful at the university, able to make significant contributions to his family, employers, societies and the world at large |
| 8991 | Computer Skills | 3 | This course aims to introduce students to the basic concepts and skills needed to use computers and information technology. The course covers operating systems, file and folder management, word processing, spreadsheets, databases, presentations, and communications networks. Students also practice skills in internet research and digital information security. Students apply what they learned through a hands-on project. |
| 8992 | Computer Skills LAB | 1 | This course provides hands-on application of concepts learned in the Computer Skills course. Students perform practical exercises and applications in a computer lab environment to gain skills in operating systems, files, word processing, spreadsheets, databases, presentations, networks, digital security. Students also apply search skills and critical evaluation of online information. Evaluation depends on students' performance in hands-on exercises during the term. |
| 8996 | English A2 | 0 | This course is designed to help minor university students with the beginner A1 and A2 levels improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English A2 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them to become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google Classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
| 8997 | English B1 | 3 | This course is a continuation to course English A2. It is designed to help minor university students with the beginner A2 level improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English B1 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
| 8999 | Entrepreneurship | 2 | Its course is designed to help students consider becoming job innovators rather than just job seekers. It is an introduction to the practice of entrepreneurship and an opportunity for participants to consider their preparation for an entrepreneurial career and more advanced training in entrepreneurship. It covers the nature of entrepreneurship, different types of career opportunities, identifying local entrepreneurs, assessing entrepreneurial trends and identifying potential challenges and risks that entrepreneurs may face. |
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4308 | Hebrew Language | 3 | Designed to study the basic Hebrew language skills. Students will learn listening, speaking, reading, and writing skills in Hebrew. The relation between Hebrew and other languages will also be high lighted. |
| 4321 | Development in the Arabic World | 3 | This course covers the following topics: the economy, social status and civil in the Arab world, the analysis of the situation of the Arab at the international level, the principles of development, the characteristics of Arab integration, the fundamental |
| 4322 | Contemporary Problems | 3 | This course discusses the fundamental problems humanity face. These problems affect people as individuals or groups in terms of the social economic, political or health aspects, and which, in turn, affect their happiness. |
| 4323 | French Language | 3 | Designed to study the language and culture of French speakers. Students will develop rudimentary listening, speaking, reading and writing skills in French, and will study cultural, geographical, and historical aspects of French and other French – speaking |
| 4325 | Spanish Language | 3 | Designed to study the language and culture of Spanish speakers. Students will develop rudimentary listening, speaking, reading and writing skills in Spanish, and will study cultural, geographical, and historical aspects of Spanish and other Spanish – spea |
| 4326 | German Language | 3 | Designed to study the language and culture of German speakers, Students will develop rudimentary listening, speaking, reading and writing skills in German, and will study cultural, geographical, and historical aspects of German and other German – speaking |
| 4622 | Democracy, Human Rights, & Human International Law | 3 | The course stresses the notion of democracy, its history with new applied samples in view of studying the Palestinian situation. It also emphasizes the notion of human rights and its history, in addition to the tools and mechanisms adapted to protect thes |
| 4626 | The History of Science in Arab & Islam | 3 | This course discusses the issue of science in Arab World before the spreading of Islam. Then it discusses the impact of Islam on science in general. The course contains several subjects, such as the science of Fiqh (Islamic law) and legislation Hadith (Pr |
| 5440 | Home Garden | 3 | This course includes the definition of home garden and its benefits, problems and objectives, design and choice of location in addition to its role in achieving food security for developing communities and building a strong family agricultural economy. |
| 5456 | Turkish Language | 3 | Study the basics and principles of the Turkish language, where the four language skills include reading, writing, speaking, and listening. To the level in which he is able to write correct sentences, express himself in simple words, and understand reading and listening at the level of a paragraph about things related to and surrounding him. |
| 5975 | Integrity Transparency and anti-corruption | 3 | The course deals with defining the concepts of integrity, transparency, and corruption, locally and globally, while showing the forms of corruption practice within the Palestinian society and its negative effects, as well as the causes that lead to it, whether political, social, economic, partisan, historical, or external and other factors. In addition to identifying ways to confront it in order to reach good governance, whether at the level of official governmental or private institutions. |
| 8011 | Palestinian prisoners movement | 3 | This course deals with the captive movement from multiple aspects, the most important of which is the cultural aspect. The development of the captive movement was divided into four stages, the first being the stage of cultural repression (1967-1972), the stage of struggle and rebellion (1972-1980), the stage of prosperity (1980-1991), and the stage of fluctuation 1992. The process of struggle development, the state of ups and downs in the struggle of the captive movement, and there is a stage of the criterion of resistance activity for the Palestinian people, the degree of revolutionary violence against the occupier and its reflection on prisons, and there is a stage of detention periods according to the cases of central prisons and the events and cases of progress and decline |
| 8237 | Psychology | 3 | The course deals with the principles of psychology, general psychological laws of human behavior, and the goals of psychology in terms of knowing the factors and variables that govern behavior, understanding it, predicting it and judging it by addressing the general topics of psychology |
| 8989 | Physical education | 3 |
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4015 | Methods of Scientific Research | 2 | Science and its objectives, scientific thinking, concepts and fields of scientific research, human knowledge, the library and its role in research and knowledge, methods of scientific research (historical method, descriptive method, procedural method, experimental method), research problem, research plan, research hypotheses, samples. |
| 4247 | Principles Of Micro-Economics | 3 | The course aims to introduce students to microeconomic theories and concepts, including topics such as: the economic problem, economic systems, supply and demand and market equilibrium, elasticities, consumers and firms, costs and production in the short and long run, decision making, market structures and their characteristics. |
| 4503 | Intr. to Management | 3 | The course aims to introduce students to the basic administrative functions, and improve the student's ability to comprehend and understand the constraints imposed on the organization by the surrounding environment. It focuses on the concept and importance of the human element and its role in the organization's success, by studying the functions of planning, organizing. |
| 4541 | Introduction to Information Systems | 3 | The course aims to introduce students to information systems, their importance, and role in organizations and the business community. The course covers topics such as the concept and types of systems, modern trends in information systems, an introduction to e-commerce and the global dimension of information systems, problem-solving methods, and decision-making. |
| 4543 | Principles of Marketing | 3 | This course aims to introduce students to the fundamental concepts and modern trends in marketing. The primary focus of this course is on studying consumer behavior, building profitable marketing relationships, and analyzing the marketing environment through conducting marketing research and using information systems. |
| 5029 | Introduction to Statistics | 3 | This course aims to provide students with skills related to analyzing quantitative and qualitative information/data. These skills include analysis using charts, descriptive and inferential methods as well as sampling. This course seeks to help students utilize these skills in business decision making. |
| 8221 | English for Business | 3 | This course aims to help students achieve good competence in English in the workplace. This course focuses on reading, listening, speaking, and writing for learners who need to understand and express basic business and economic concepts. It covers the most important areas of management, production, marketing, finance, and macroeconomics. Drawing on this textbook, instructors will provide students with opportunities to discuss ideas and issues with other students (in pairs or small groups), and to develop and defend their own point of view. With a particular focus on the listening activities provided in this textbook, speaking skills will also be enhanced through initiating discussions around the audio texts presented during lectures, and sometimes in the academic Facebook group that relies on the flipped classroom method adopted as a recent trend in higher education. |
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4268 | Strategic Mang. & Dec. Making | 3 | This course will introduce students to business strategy and the strategic management process. It seeks to enhance their understanding of the theories and practice of strategy. Students will be able to learn why, and how, companies make strategic decisions in the context today's complex and dynamic world of business. Students will be introduced to various strategic analysis frameworks and learn how these can be used to help organizations better understand their strategic position and formulate feasible and suitable growth and competitive strategies. Based on a sound understanding of the theories, students will be required to apply the concepts through the use of innovative strategic planning teaching and case study material |
| 4502 | Principles Of Accounting 1 | 3 | This course aims to introduce students to the accounting cycle of an individual enterprise. During the course, the nature of accounting and its fundamental theories on which financial principles and procedures are based will be discussed. Financial transactions will be covered in terms of recording, classifying, and categorizing. Inventory adjustments at the end of the year will also be addressed. |
| 5865 | Managing People and Teams | 3 | This course is designed to provide the student with the necessary skills and experiences to understand managing people and behavior in business organizations by addressing topics such as human resources management from a strategic perspective, legal and social environmentfor human resources management, planning, recruitment, selection, training and development, and the issue of compensation. This course also reviews individual behavior by addressing topics such as perception, decision-making, personal entrepreneurial characteristics, and group behavior by addressing topics such as leadership, and power, and conflict, and the importanceof an effective work teams and how to form work teams, managing effective teams, the course clarify the organization behavior through topics such as culture organizational, work pressure, and organizational change. |
| 8467 | Marketing Communications | 3 | This course aims to provide students with core knowledge and skills to design and write effective marketing communications to reach target audiences. Students will learn methods of setting clear objectives for marketing communications and how to conduct research to understand audience needs and desires. The course will also cover topics such as writing compelling headlines and content, designing visually clear messages, email and social media marketing. Students will apply what they have learned through projects in writing marketing communications for various marketing campaigns. |
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4571 | International Marketing | 3 | This course aims to provide students with an overview of global marketing and how to make marketing decisions at an international level. The course focuses on the various environmental factors of countries: cultural, social, economic, political, and legal. It covers all aspects of marketing from an international perspective and prepares students to deal with foreign competitive situations and international opportunities. The course also directs students towards the importance and methods of using the internet and the opportunities it offers in the field of marketing and global trade. Additionally, the course provides a practical presentation of the marketing challenges faced by small and medium-sized Palestinian companies. |
| 5018 | E-Business | 3 | The course provides a comprehensive introduction to the concepts and basic principles related to EBusiness/DBusiness from a managerial perspective and discusses the motivations behind the adoption of E-business applications and their impact on the performance of the organization and its competitive advantage. The course also examines the changes that occur on the general strategies of the companies resulting from the integration between the traditional business practice with the modern information technology and information systems. Basic focus in this course is on analyzing the variables of E/D-business environment and the analyses of E/D-business models, and developing E/D-business strategy; in addition to the concepts of Ecommerce, D-marketing, Electronic operation, supply chain management, managing customer relationships online, and the study of the symbiotic relationship between business environment; traditional (Offline) and the electronic environment (Online). |
| 5077 | Graduation Project | 3 | In this course, students execute the graduation projects they proposed in the Graduation Project Introduction course. Students work individually or in teams under faculty supervision to accomplish the stated project objectives. Students apply research methodologies to collect and analyze required data and draw conclusions. Students also implement a practical hands-on component in their projects such as designing a product, developing software, or any other relevant outputs. Students then write the project report and prepare a presentation. Projects are evaluated based on originality, methodology, scholarly contribution, quality of outputs, presentation, and recommendations. |
| 5381 | Introduction to Graduation Project | 1 | This course prepares students to undertake a comprehensive graduation project in their field of specialization as a final graduation requirement. Students select their project topic and are assigned to prepare a project proposal that includes background, objectives, methodology, and timeline. Course instructors guide students in defining the scope of their projects and developing research plans and collecting required references and data. Students are evaluated based on their research project proposals. |
| 5689 | Introduction to E-marketing | 3 | The course examines the impact of the internet on consumer behavior and consequently on marketing strategies and business operations within companies. The course focuses on digital marketing and promotional methods and how to use them to achieve company objectives. Through this course, students learn the marketing fundamentals to build a successful website and methods and tools for improving search engine results for web pages (SEO). Additionally, students are introduced to various communication channels, their significance, and benefits for companies, as well as how to utilize them effectively to ensure business success. |
| 5884 | E – marketing Research | 3 | This course aims to familiarize students with the importance of marketing research to business and the marketing research process. Students will learn how to conduct a marketing research project, including establishing an appropriate research design, creating research instruments, gathering and analyzing data using both qualitative and quantitative methods, and using the findings to improve marketing decision-making. The course, further, focus on the electronic tools available for marketing research such as search engines, conducting surveys and interviews online, as well as collecting information from the web. |
| 5885 | Web Development | 2 | designed to equip e-marketing students with the necessary skills to build and manage WordPress websites and apps. The course covers a wide range of topics including e-commerce and e-payment platforms, website security, and other related areas. Students will learn website development, design principles, and creating functional websites for their target audience.ze their websites for search engines, create engaging content, and leverage social media to drive traffic to their sites. This course is perfect for marketing professionals who want to expand their skillset and increase their value in the job market. |
| 5886 | Social Networks and Media Practices | 2 | This course covers all things social starting with the philosophy of social media marketing, followed by how to develop social media strategy, tactics, social mobile and finally, how to pull it all together. Students will learn about online social networks, RSS, social bookmarking/tags, consumer generated content, blogs/microblogs, pod/vidcasting, social applications, widgets, mashups and wikis – and more importantly, how to leverage these marketing channels for optimal results. |
| 5887 | e-Consumer Behavior | 3 | Successful firms use consumer attitudes and behaviors to segment markets and design marketing strategies. Today, however, consumer trust in corporations is declining while the influence of online communities on buyer behavior is growing. Examine buyer behavior, and learn about the role new media (online communities, Facebook, Twitter, LinkedIn, YouTube and mobile applications) have on how today's social-savvy customers glean information, connect with one another and interact with brands they trust. The course covers consumer online shopping behavior and decision making process, as well as motivations to shop online. Such an understanding is essential for building a successful online presence for any business (for instance through personalization). |
| 5889 | Integrated Marketing Mix | 3 | This course covers the strategic and tactical aspects of marketing mix decisions, placing special emphasis on the importance of integrating marketing mix elements. Throughout the course, students will become familiar with various tools that can be used to assess product strategies, in addition to developing new products and making decisions related to branding and packaging. Furthermore, students will be introduced to different methods of pricing and distribution, and how to utilize them to provide value to the targeted customers. Students will also learn how to craft brands by building an integrated strategy for marketing communications. |
| 5890 | E-marketing Legal and Ethical Issues | 2 | This course addresses emerging topics relating to the legal aspects of the Internet. Topics covered include intellectual property, copyright, domain names, and trademark issues. From a marketing approach, legal considerations are presented that can potentially affect the development of an Internet marketing campaign. On the other hand, ethical concerns related to marketing in general as well as to e-marketing in specific (such as privacy issues) are addressed. |
| 5891 | Web Analytics | 2 | is designed to equip students with the skills and knowledge necessary to analyze and measure website performance. The course covers a range of topics, including web traffic analysis, conversion tracking, and data visualization. Students will learn to use tools like Google Analytics to collect and analyze data, and create reports for making informed business decisions.In addition, the course will explore the ethical considerations surrounding web analytics, including data privacy and security. Students will understand how to use web analytics to improve website performance and drive business growth by the end of the course.This course is ideal for anyone interested in pursuing a career in digital marketing, web development, or data analysis. |
| 5892 | Integrated Marketing Communication | 3 | This course focuses on designing and implementing effective integrated marketing communication plans. Students learn how to integrate different communication tools like advertising, public relations, direct marketing, digital marketing, and social media to create seamless campaigns. The course also covers branding, positioning concepts, and measuring the effectiveness of marketing campaigns. Students apply what they have learned by designing an integrated marketing communications plan for a brand. |
| 5893 | Principles of Design | 3 | This course aims to provide students with the theoretical knowledge and practical skills necessary in the field of visual design across its different disciplines like graphic design, multimedia, and more. The course starts by introducing students to the fundamental elements of design such as line, shape, color, and space, and how to effectively utilize them in design. It then moves on to explain compositional rules and theories like contrast, repetition, balance, and rhythm, with examples from global designs. Students apply what they learned through several hands-on design projects that are presented and discussed in class. |
| 5904 | Customer Relationship Management & Data Mining | 3 | The course examines multi-channel selling and its impact on marketing success within an e-business framework. An in-depth exploration of customer relationship management (CRM) is also done. Students will compare online, in-person sales and CRM approaches in the B2B and B2C e-commerce environments with an emphasis on sales and service fulfillment, including pre- and post-sale customer service. In a CRM context, data mining is the process of discovering meaningful new correlations, patterns and trends by sifting through large amounts of data stored in repositories, using pattern recognition technologies as well as statistical and mathematical techniques. The course will examine methods that have emerged from both CRM and data mining and proven to be of value in recognizing patterns and making predictions from an applications perspective. We will survey applications and provide an opportunity for hands-on experimentation with algorithms for data mining using easy-to-use software and cases. |
| 5968 | Mobile Marketing | 2 | The course "Mobile Marketing" is designed to equip students with the knowledge and skills needed to effectively market products and services on mobile platforms. With the ever-increasing use of mobile devices, businesses must adopt mobile marketing strategies to remain competitive. This course covers topics such as mobile advertising, app marketing, mobile search engine optimization, and mobile analytics. Students will gain an understanding of the unique features of mobile marketing, including location-based marketing and mobile-specific ad formats. They will also learn how to develop mobile marketing campaigns that are tailored to the needs and preferences of mobile users. By the end of the course, students will have a comprehensive understanding of the mobile marketing landscape and be able to develop effective mobile marketing strategies that drive business growth. |
| 8302 | Practical Training | 1 | This course provides students with a practical opportunity to apply the knowledge and skills gained from the academic program in a real work environment. Students are placed in accredited institutions and companies to complete a supervised field training under the mentorship of experienced personnel. Students are assigned projects and tasks designed to enhance their practical and hands-on skills in their area of specialization. Students are evaluated based on their performance, participation, and written training reports. |
| 8314 | 3 | designed to equip marketing professionals with the necessary skills to build and manage WordPress websites and apps. The course covers a wide range of topics including e-commerce and e-payment platforms, website security, and other related areas. By the end of the course, students will have a solid understanding of website development, design principles, and the ability to create functional websites that meet the needs of their target audience. Additionally, students will learn how to optimize their websites for search engines, create engaging content, and leverage social media to drive traffic to their sites. This course is perfect for marketing professionals who want to expand their skillset and increase their value in the job market. | |
| 8315 | 3 | This course focuses on applying student's skills in designing creative static and animated advertising for websites as well as printed advertising (like billboards); students will learn using 2d design image processing applications as well as 2d animation applications and designing video advertising, at multimedia lab. .Students will learn how to integrate between images , text and design elements to produce creative animated output for websites and other medias. | |
| 8316 | 3 | This course aims to guide students on how to build an electronic marketing strategy, starting from understanding the surrounding environment and electronic consumer behavior, all the way to making appropriate marketing decisions. The course trains students on applying fundamental marketing strategy concepts on an electronic level: market segmentation, targeting, and positioning strategies. The course equips students to develop an integrated electronic marketing strategy, including selecting the appropriate platform for the market and the offered product or service, choosing the right domain name, exploring pricing methods offered by the digital realm, and understanding global payment methods. The course also delves into distinctive distribution channels available through the online presence. Furthermore, the course presents an overview of the available promotional tools, highlighting the role of social media and digital influencers in reaching the target audience and succeeding in the world of e-commerce. It emphasizes the differences between online marketing and traditional marketing environments, identifying and discussing web-based marketing opportunities like the use of platforms such as Facebook, Twitter, and Google in today's business world. Throughout the course, students become familiar with a diverse range of applications and websites, understanding the reasons for their success, differentiation, and methods of generating revenue from them. |
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 4554 | Total Quality Management | 3 | This course aims to provide students with the theoretical and practical framework of total quality management and its applications in business organizations. The course starts by defining quality concepts and dimensions, then moves on to learn the principles and tools of TQM such as continuous improvement, employee engagement and teamwork. It also covers quantitative tools for quality control like statistical process control, flow charts, and cause-effect diagrams. Students are trained hands-on in applying these tools and benchmarking them against ISO standards. Student assessment includes presentations and applied projects. |
| 4561 | Sales Management | 3 | This course will help the student develop the relationship, product, customer, and presentation strategies of personal selling. This will include retail store salesmanship, outside sales, service and all other aspects of the selling profession. The key objectives of the course are to: ∙ Stress the importance of building partnering relationships with potential customers. ∙ Raise awareness regarding the ethical and legal issues in selling. ∙ Present the basic theories of human motivation and how they relate to buying behavior. ∙ Present specific techniques involved in selling, i.e. prospecting, planning and making a sales presentation, negotiating buyer resistance, closing a sale, organizing a territory, and managing time. ∙ Highlight the various technologies that facilitate and support salespeople and the sales functions within an organization. |
| 4565 | Public Relations | 3 | This course aims to provide students with comprehensive knowledge in public relations and media. It covers the definition and historical development of PR, the role of PR in building institutional image and reputation management, as well as effective communication skills with various media and target audiences. The course also covers how to build media campaigns, crisis management, and the role of social media platforms in modern PR. Student assessment includes applied projects and practical case studies. |
| 4776 | Service Marketing | 3 | Services pose unique challenges and require a distinctive approach to marketing strategy – both in its development and execution. In this course we build upon and expand the marketing management concepts and models and adapt them to the services sector. We will use marketing to examine how to improve service quality, increase and maintain customer satisfaction levels, generate customer loyalty, and create a healthy service culture within the firm. In this course the 7 Ps of the ‘Services Marketing Mix’ will be discussed. Since many services have a strong people or employee component (the fifth “p” of the marketing mix), we devote time to examining successful internal marketing and relationship management, in addition to the more traditional customer focused external marketing. |
| 5036 | Knowledge Management | 3 | This course focuses on the role of knowledge management in achieving competitive advantage for organizations in the modern economy. Students learn about knowledge types and how to capture, store, retrieve, and share knowledge within the organization. The course also covers knowledge management techniques like knowledge maps, databases, and artificial intelligence. Students are trained hands-on in analyzing the knowledge gap and developing a knowledge management strategy for an organization. |
| 5883 | Marketing for Non Profit Organizations | 3 | This course is designed to empower marketers with the essential skills to understand and navigate the world of web development. In today's digital landscape, a strong online presence is crucial for successful marketing campaigns. Through this course, marketers will learn the basics of web development, including HTML, CSS, and some introductory JavaScript. By understanding the technical aspects of web development, marketers will be better equipped to communicate effectively with developers, optimize websites for marketing goals, and make informed decisions about design and functionality. The course outlines the fundamental concepts of marketing in non-profit organizations. It introduces students to theories and tools for influencing the behavior of the target audience. Students will also become familiar with topics of special importance to non-profit organizations, such as cause-related/charitable marketing, volunteer recruitment, fundraising, and social marketing. The course emphasizes the significance and role of public relations in achieving non-profit organization goals. Furthermore, the course delves into the role of the internet and available tools for achieving organizational objectives. It also introduces students to Palestinian non-profit organizations, their types, roles in the economy and society, marketing performance, and challenges they face. |
| 5896 | e-Marketing Channels | 3 | In this course students learn how to analyze the new electronic channels to make informed decisions regarding how to market and use these channels for distributing their products and/or services and which channel/s fit best to their marketing objectives. Students will learn about new channels such as Web 2.0, smart phones, video games, virtual worlds, e-mails, social media, interactive TV, and radio. |
| 5897 | e-Tailing | 3 | Retailing has always been a critical element in the marketing system but its complexity and importance has grown multifold during the last decade with an increase in new retail formats and the explosion of web-based consumer purchasing. This course will provide a framework for an integrated view of retailing, covering the wide spectrum of retail channels ranging from pure-play e-tailing (clicks) to traditional brick-and-mortar retail formats with an emphasis on enhancing the customer’s buying experience while creating a competitive edge for the retailer. We will address challenges in creating customer stickiness and retention, optimizing product assortments, leveraging buyers’ shopping behavior patterns, understanding retailer’s financial models, and discovering insights from customer transaction data. |
| 5898 | Brand Management | 3 | The aim of this module is to develop students understanding of branding, brand management and brand communications. In particular, the module will focus on developing strategies to create and sustain successful brands and on developing efficient brand communication strategies. |
| 5899 | Special Topics in e-Marketing | 3 | The course will cover material that reflects the current applied topics in academia and industry related to e-business and e-marketing. |
| 5902 | e-Supply Chain Management | 3 | The electronic procurement course is designed to equip students with the knowledge and skills needed to manage procurement processes electronically. The course covers a range of topics, including the use of technology to streamline procurement processes, the benefits of electronic procurement, and the challenges that organizations face when implementing electronic procurement systems. Students will learn about the different types of electronic procurement systems and how they can be used to improve efficiency, reduce costs, and increase transparency in procurement processes. The course also covers legal and regulatory issues related to electronic procurement, such as data privacy and security. Students will have the opportunity to apply their learning through case studies and practical exercises, gaining hands-on experience with electronic procurement tools and techniques. By the end of the course, students will be equipped to design, implement, and manage electronic procurement systems in a variety of organizational settings. |
| 5903 | Packaging | 3 | The aim of this course id to introduce the student to the importance and mechanisms of designing and building the packages. It also shows the materials which are used in packaging and comparing them in terms of indications of use and their impact. At the end of this course, the students implement a practical project by selecting a product and then implementing its package. |
| 8463 | Content Marketing | 3 | Content Marketing is a comprehensive course designed to equip students with the knowledge and practical skills necessary to excel in the dynamic field of content marketing. In today's digital landscape, creating valuable and engaging content is crucial for building brand awareness, establishing credibility, and driving customer engagement. Throughout this course, students will dive into the core principles of content marketing, understanding how to craft compelling narratives that resonate with target audiences across various platforms. From blog posts and social media to videos and infographics, participants will explore a wide range of content formats and learn to tailor them effectively for different channels. By the end of the course, students will have the skills and knowledge required to conceptualize, create, and manage impactful content marketing campaigns that align with organizational goals and engage audiences effectively in the digital age. |
| 8464 | Technology Leadership | 3 | The "Technology Entrepreneurship" course is designed to equip students with the skills and knowledge necessary to start and run a successful technology-based business. Throughout the course, students will learn about the various aspects of entrepreneurship, including idea generation, market research, product development, and funding strategies. The course will also cover topics such as intellectual property protection, legal considerations, and team building. Students will have the opportunity to work on real-world projects and case studies, allowing them to apply their learning in a practical context. By the end of the course, students will have a solid understanding of the entrepreneurial process and be prepared to launch their own technology-based ventures. This course is ideal for students who are interested in starting their own business or working in a startup environment. |
| 8465 | Organization and management of events | 3 | This course aims to provide students with the skills needed to successfully plan, execute, and manage events. Students learn how to set event goals and budget, timeline, and choose the right venue. The course also covers coordinating sponsorships, marketing, managing volunteers, and promoting the event before, during, and after. Students execute a project to plan an event from start to finish, applying the concepts learned. |
| 8466 | Social Psychology | 3 | This course focuses on the study of human behavior and psychological processes in social and cultural contexts. Students are exposed to major theories in social psychology such as social influence, socialization, and social identity. The course also discusses topics like biases, social conflicts, intergroup relations, and group behavior. Students complete an applied research project that connects what they learned to real-life issues and situations. |
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| Course No رقم المساق | Course Name اسم المساق | Credit hours الساعات المعتمدة | Course Description وصف المساق |
|---|---|---|---|
| 9000 | Free Course | 3 | This course provides students with the opportunity to choose an elective course outside their major that interests them and enriches their knowledge. The elective could be in a different academic field like arts, sciences, or humanities, or in a professional/personal field like entrepreneurship or personal development. Students should carefully select their elective course so that it enhances their interests and broadens their perspectives. Students benefit from the flexibility to choose a course that adds value to their educational journey. |