|
Course No
رقم المساق
|
Course Name
اسم المساق
|
Credit hours
الساعات المعتمدة
|
Course Description
وصف المساق
|
| 2232 |
Economics |
3 |
This course deals with the basic concepts of economics, the various elements of production and how to optimally use them to reach balance at the macro and micro levels, the laws of supply and demand and the factors affecting them, how to derive each of them and how to determine prices and reach balance. It also covers the basic concepts related to consumption and investment and the factors affecting them, the concepts of wages, unemployment and inflation, the concepts of national income and national product, monetary and financial policies and their respective functions and tools. |
| 2484 |
Graduation Project |
2 |
The graduation project is one of the basic requirements of the specialization, and it is a practical course in which the student presents a technical project that is a summary of the intellectual and skillful ability he acquired during his studies. It is preferable that the idea of the project be relevant to the real market and valid to be demonstrated after graduation. The project aims to give the student a practical opportunity to apply the concepts and theories he learned in the theoretical and practical courses during his studies and to increase his understanding of the most important subjects in his specialization. This is achieved through the boosting of his knowledge and self-ability, collaborative learning with the project team, and the supervision and guidance of his academic supervisor at the college. |
| 2486 |
Sales Management |
3 |
The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and evaluating salespeople performance |
| 2489 |
Advertising and Promotion |
3 |
This course includes different types of promotion and its characteristics, problems related to promotion management, policies for opening new markets, producing new products, and developing existing markets. In addition to the different types of advertisements and their characteristics and when to use each type of them, and getting acquainted with a number of programs for designing advertisements and envelopes of different types, and finally getting acquainted with the English terms used in this topic.
|
| 2491 |
Marketing Research |
3 |
This course aims to provide students with a general vision of scientific research methods and methodologies that can be employed in marketing research, also it will give students scientific knowledge related to methods of conducting marketing research, analyzing it, and formulating its results, in order to serve marketing decision-makers. |
| 2493 |
Marketing Strategies |
3 |
This course aims to provide students with proficiency related to how to demonstrate managerial functions to vigor, organization, implementation of marketing activities, then marketing auditing and monitoring. As well as identifying terms in English used in this field. |
| 2494 |
Management of Distribution Channel |
3 |
The nature and importance of wholesale trade, the roles, classification, and types of wholesalers, as well as the types of agents, and support institutions, and the marketing mix in wholesale trade. In addition, the nature and importance of retail trade, strategic planning for retail trade, its classification, retail technology, financing methods, franchising, planning the marketing mix, monitoring retail activities, evaluating distribution activities for different distribution channels, and monitoring them. Additionally, identifying English terms used in this field and their uses.
|
| 2495 |
Consumer Behavior |
2 |
This course aims to build a clear and integrated understanding of current and potential consumers by using knowledge from the fields of anthropology, sociology, psychology, and economics. The course provides an introduction to consumer behavior and consumer behavior concepts, and covers a range of topics in consumer behavior studies such as the consumer decision-making process, consumer motivations, the buying process, consumer values, different lifestyles, group and individual identities, self-needs and desires of the consumer, consumer communications and behavior, consumer disorders, the impact of consumer experiences on consumption behavior, consumption methods and means, consumption rituals, consumer culture, factors influencing consumer behavior, and personal consumer behavior. |
| 2732 |
Computerized Statistics |
3 |
This course discusses methods of collecting statistical samples, tabulating and presenting them in statistical tables, and finding measures of central tendency and measures of dispersion. Then, it measures the strength of the correlation between two variables using Pearson and Spearman correlation coefficients. It also studies normal distribution and binomial distribution and uses tables specific to them. Then, it addresses the topic of simple, weighted, and optimal standard scores.
|
| 2788 |
Marketing Information System |
3 |
The importance of marketing information systems stems from the importance of the marketing function in the organization, as it is considered one of the functions most connected to the external environment, and therefore the need for marketing information systems has become urgent for contemporary organizations. This course deals with the basic concepts of information systems and their applications in business organizations. It includes an introduction to information systems, their classification, functions, components, and their technical infrastructure. And the impact of these systems on the various administrative levels in the organization, it also reviews the types of marketing information systems used in the organization, in addition to presenting the most important methods used in the analysis and design of management information systems in general and marketing information in particular. |
| 2792 |
Principles of Marketing |
3 |
Marketing is one of the fields of knowledge associated with individuals and groups. The course includes a study of the nature of marketing, its development, and the study of the macro and partial marketing environment, identifying the target markets that the organization wishes to deal with in order to determine the appropriate marketing mix for the needs of these markets. The various elements of the marketing mix will also be studied, namely the commodity, price, distribution, and promotion. |
| 2853 |
Effective Usage of English |
3 |
This course is designed to help university students improve their English Language proficiency mainly in speaking. This is due to the fact that students need this important skill either for their advanced assignments, such as group projects, and discussion activities or for job searching preparation, such as interviewing. The speaking component will include different forms of communicative activities, such as presentation skills, group discussion and job interviews, and writing C.V. |
| 2854 |
Import & Export |
3 |
This course aims to provide students with a comprehensive understanding of the import and export process and gives them basic knowledge and skills in this field Topics covered in this course include international trade strategies, international commercial terms (Incoterms), “international shipping methods" used for the movement of goods and products across national borders and logistics, container types and major international freight forwarding companies.
In addition to providing them with special technical skills needed for preparing various documents necessary for efficient import and export operations.
It also aims to enhance students' knowledge of customs clearance concepts, types of customs documents, and procedures involved in the customs clearance process to contribute to the success of import and export operations
|
| 2856 |
Field Training 1 |
1 |
The course aims to train the student under the supervision of an academic advisor to enable them to activate the theories and concepts they have learned in the field of marketing and sales in a work environment. It also aims to benefit them in communication and persuasion and to learn many practical skills in the market.
|
| 2857 |
Field Training 2 |
1 |
This course aims to enhance the student's capabilities and skills in applying marketing concepts and strategies that were covered in the first training course of various courses, through spending 48 hours in a new institution. The student is required to submit a weekly report to the academic supervisor and a final report at the end of the training. |
| 2872 |
Customer Relationship Management |
2 |
This course aims to deepen the marketing concepts of the science of e-marketing in a practical way, as it aims to allocate the identification of communication and communication platforms via the Internet, especially social media platforms, how to deal with them in a professional manner, their work algorithm, promotion and marketing through them, and learning how to design attractive advertising models And how to make funded advertisements, read statistics, analyze the performance of the marketing campaign, and get acquainted with the customer relationship management system through which we can manage, know and analyze the performance of existing customers with the aim of improving service and how to acquire new customers, develop and increase sales growth. |
| 2873 |
E-Marketing and Trading |
2 |
This course provides practical training for students on how to start e-commerce through the use of trade platforms such as Alibaba, how to import products and offer them in each student's online stores, how to promote to the project through social media platforms, and learn about the types of marketing, including content marketing, dropshipping, and affiliate marketing, and Influencer marketing , in addition to the freelancer work. |
| 2874 |
Services Marketing and Customer Service |
3 |
In response to the dynamic changes in the environment of the services sector, the increase in the intensity of competition and the technological development, the interest of business owners has increased in adopting the concept of modern marketing and its practice, as it has become imperative for service institutions that are looking to increase their competitiveness and the optimal use of their resources, to use modern marketing tools. Marketing services and serving the public to shed light on the characteristics of services, methods of classification, problems facing the service marketer and ways to overcome them.
|
| 2875 |
Bonds and Commercial Papers |
2 |
This course provides an in-depth exploration of two types of necessary documents (instruments) for facilitating commercial and investment exchanges: commercial papers and financial securities. The first section discusses the concept of commercial papers, their characteristics, historical development, differences between them and other papers, whether monetary or financial, as well as how to trade them and the formal and substantive conditions for their creation. Throughout this section, students will be introduced to the various types of commercial papers, including bills of exchange, promissory notes, and checks, and they will learn how to properly prepare, issue, and negotiate these documents. Additionally, students will be presented with real-world scenarios in which these documents are commonly used and will be given practical exercises to enhance their understanding of the material.
The second section of the course addresses the concept of financial securities (stocks and bonds), reasons for issuing them, methods of trading them, as well as the risks and returns of investing in each of them. Students will learn about the different types of stocks, including common and preferred stock. Moreover, Students will also learn about the various types of bonds, including government, municipal, and corporate bonds, and the differences between them.
|
| 2876 |
A Study of Marketing Cases |
2 |
This course aims to improve student knowledge and skills on how to study and address practical (real or hypothetical) cases, how to analyze attitudes, interpret phenomena, analyze problems, and innovative thinking to develop appropriate alternative solutions to overcome problems or to achieve specific goals. This course concentrates on practical cases in different areas of marketing. |
