Applied Biology Minor E-marketing
متطلبات الجامعة الاجبارية Credit hours: 23 Courses: 10
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4001 | Arabic Language | 3 | This course covers a various number of linguistic issues in Arabic language. It aims to provide the student with a high level of skills and practices that would contribute to promote his language abilities either spoken or written. |
| 4002 | Islamic Culture | 3 | This course is designed to emphasize a group of principles and thoughts that affect human attitudes to life from an Islamic point of view. It stresses the direct relationship between man and Allah, and aims at improving this life by liberating the human |
| 4320 | Modern History of Palestine | 3 | This course is designed to acquaint students with the process of writing, and the mechanisms of proofreading and revision so that the focus is on the mechanics of writing and development, such as cause and effect and comparison and classification and deal. |
| 8200 | Effective English Language Use | 3 | This course is designed to acquaint students with the process of writing, and the mechanisms of proofreading and revision so that the focus is on the mechanics of writing and development, such as cause and effect and comparison and classification and deal |
| 8239 | Skills for Life | 2 | he transition from high school to university can be a challenge for many students. Learning expectations are different. The student must play a more effective role in the learning process and assume greater responsibility, and he must adapt to the new learning culture very quickly. This course is designed to assist the student in the transition process more easily and to increase and develop important life skills related to the student's personal behaviors, so that he is better prepared for his academic and professional career. This course focuses on self-awareness, personal growth, and building positive relationships with others. Through these skills, along with the desire and dedication to learn, and the desire to help others, a student can be successful at the university, able to make significant contributions to his family, employers, societies and the world at large |
| 8988 | Computer Principles | 3 | |
| 8992 | Computer Skills LAB | 1 | This lab will focus on making the students familiar with MS Office (including MS Word, MS Excel, and MS PowerPoint), and Flowchart |
| 8996 | English A2 | 0 | This course is designed to help minor university students with the beginner A1 and A2 levels improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English A2 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them to become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google Classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
| 8997 | English B1 | 3 | This course is a continuation to course English A2. It is designed to help minor university students with the beginner A2 level improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English B1 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
| 8999 | Entrepreneurship | 2 | Its course is designed to help students consider becoming job innovators rather than just job seekers. It is an introduction to the practice of entrepreneurship and an opportunity for participants to consider their preparation for an entrepreneurial career and more advanced training in entrepreneurship. It covers the nature of entrepreneurship, different types of career opportunities, identifying local entrepreneurs, assessing entrepreneurial trends and identifying potential challenges and risks that entrepreneurs may face. |
متطلبات البوليتكنك الاختيارية Credit hours: 3 Courses: 17
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4308 | Hebrew Language | 3 | Designed to study the basic Hebrew language skills. Students will learn listening, speaking, reading, and writing skills in Hebrew. The relation between Hebrew and other languages will also be high lighted. |
| 4321 | Development in the Arabic World | 3 | This course covers the following topics: the economy, social status and civil in the Arab world, the analysis of the situation of the Arab at the international level, the principles of development, the characteristics of Arab integration, the fundamental |
| 4322 | Contemporary Problems | 3 | This course discusses the fundamental problems humanity face. These problems affect people as individuals or groups in terms of the social economic, political or health aspects, and which, in turn, affect their happiness. |
| 4323 | French Language | 3 | Designed to study the language and culture of French speakers. Students will develop rudimentary listening, speaking, reading and writing skills in French, and will study cultural, geographical, and historical aspects of French and other French – speaking |
| 4325 | Spanish Language | 3 | Designed to study the language and culture of Spanish speakers. Students will develop rudimentary listening, speaking, reading and writing skills in Spanish, and will study cultural, geographical, and historical aspects of Spanish and other Spanish – speak |
| 4326 | German Language | 3 | Designed to study the language and culture of German speakers, Students will develop rudimentary listening, speaking, reading and writing skills in German, and will study cultural, geographical, and historical aspects of German and other German – speaking |
| 4622 | Democracy, Human Rights, & Human International Law | 3 | The course stresses the notion of democracy, its history with new applied samples in view of studying the Palestinian situation. It also emphasizes the notion of human rights and its history, in addition to the tools and mechanisms adapted to protect thes |
| 4626 | The History of Science in Arab & Islam | 3 | |
| 5385 | Advanced English Language | 3 | In view of the students ’need for a course that focuses on the skills of speaking and writing, the Effective Use of the English Language course was introduced, which is aimed primarily at third-year students or graduates. This course aims to introduce students to the paragraph writing process. During the course, the mechanisms of proofreading and review applications are exposed, and the focus is on writing and development mechanisms. The course also aims to develop oral language skills and presentations. The course building is based on communication theory by focusing on communication between individuals, discussion groups, public speaking skills, and presenting projects in groups that discuss students ’specializations and using modern technology. |
| 5440 | Home Garden | 3 | This course covers the definition of the home garden, its importance, objectives, design, elements, selection of its location and its problems, in addition to its role in contributing to achieving food security for developing societies, and this course includes the most basic information about home garden soil (transfer of soil, depth of soil, soil color, size of soil particles, Organic matter, nutrients, soil microorganisms, earthworms, etc ...), in addition to types of fertilizers, compost techniques, and organic kitchen waste recycling. This course also includes the agricultural cycle, polycultures, associated plants and crop systems. The most important plant species and varieties (summer and winter vegetables, deciduous fruits, evergreens, medicinal and aromatic plants, ornamental plants, forest trees and shade trees) that are grown in the home garden will be discussed in this course. Recent advances in the management of sound agricultural operations in the home garden, which include integrated pest control, organic farming, soil sterilization, drip irrigation, and the most prominent sustainable environmentally friendly technology will be discussed in this course |
| 5456 | Turkish Language | 3 | Study the basics and principles of the Turkish language, where the four language skills include reading, writing, speaking, and listening. To the level in which he is able to write correct sentences, express himself in simple words, and understand reading and listening at the level of a paragraph about things related to and surrounding him. |
| 5975 | Integrity Transparency and anti-corruption | 3 | The course deals with defining the concepts of integrity, transparency, and corruption, locally and globally, while showing the forms of corruption practice within the Palestinian society and its negative effects, as well as the causes that lead to it, whether political, social, economic, partisan, historical, or external and other factors. In addition to identifying ways to confront it in order to reach good governance, whether at the level of official governmental or private institutions. |
| 8011 | Palestinian prisoners movement | 3 | This course deals with the captive movement from several aspects, the most important of which is the cultural aspect, so the development of the captive movement is divided into four stages, the first is the stage of cultural repression (1967-1972), the stage of struggle and rebellion (1972-1980), the stage of prosperity (1980-1991), and the stage of fluctuation in 1992. And the process of struggle development and the state of ups and downs in the struggle of the captive movement, there is a stage of the standard of resistance activity for the Palestinian people and the degree of revolutionary violence against the occupier and its reflection on prisons, and there is a phase of detention periods according to central prisons and the events and cases of progress and retreat it has gone through. |
| 8237 | Psychology | 3 | This course explores the psychological and sociological dimensions of artistic and visual design practices, with a focus on theories of aesthetic reception, key concepts in cognitive psychology, and the influence of human emotions and motivations on the creation and perception of art. It also addresses foundational ideas from psychoanalytic theory and creativity theory, emphasizing the dynamic relationship between the individual and society within artistic and communicative contexts. The course is tailored to enhance students’ understanding of the psychological and cultural impact of design, particularly within the field of multimedia and graphic arts. |
| 8989 | Physical education | 3 | fundamental principles of physical education and its role in promoting general and functional health. The course covers various physical exercises, fitness techniques, and methods for assessing motor abilities, with a focus on developing strength, flexibility, and balance. It also explores the application of physical activity within rehabilitation programs to enhance functional performance and quality of life. |
| 30198 | Sustainable Business Development | 3 | This course introduces students to the principles of sustainable development and business development strategies that balance economic, social, and environmental dimensions. It covers sustainable planning and management, business innovation, and the assessment of environmental and social impacts of projects. The course also emphasizes critical thinking and strategic analysis skills to enable students to make sustainable decisions that support responsible economic growth and contribute positively to society. |
| 30199 | Sustainable Entrepreneurship | 3 | This course introduces students to the principles of sustainable entrepreneurship, focusing on establishing ventures and initiatives that balance innovation, social responsibility, and environmental sustainability. The course covers strategies for venture development, opportunity analysis, risk assessment, and the implementation of sustainable business practices. It also emphasizes critical thinking, innovation, and strategic decision-making skills to enhance the impact of sustainable ventures on society and the economy. |
متطلبات الكلية/علوم تطبيقية Credit hours: 12 Courses: 5
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4004 | Calculus 1 | 3 | Functions, Limits and Continuity, Definition of Derivative, Differentiation Rules, Applications of the Derivative, Definite and Indefinite Integrals, Fundamental Theorem of Calculus, Applications of Definite Integral. |
| 4006 | Physics 1 | 3 | |
| 4015 | Methods of Scientific Research | 2 | Science and its objectives, scientific thinking, concepts and fields of scientific research, human knowledge, the library and its role in research and knowledge, methods of scientific research (historical method, descriptive method, procedural method, experimental method), research problem, research plan, research hypotheses, samples |
| 8023 | Biophysics Laboratory | 1 | يغطي هذا المساق الناحية العملية المتعلقة بمادة الفيزياء (1) في المواضيع الرئيسية التالية: الميكانيكا وحركة الأجسام، الحرارة والديناميكا الحرارية، الضوء والبصريات، موزعة على اثنتي عشرة تجربة خلال الفصل الدراسي. |
| 8998 | English B2 | 3 | This course is a continuation to course English A2. It is designed to help minor university students with the beginner A2 level improve their English Language proficiency in the four skills (reading, writing, listening and speaking) to reach the pre-intermediate level (B1) as benchmarked by the Common European Framework of Reference (CEFR). It places the students and their needs at the center of the learning process by ensuring that they encounter the most relevant and useful language at the right point in their learning. The English B1 course is rich in practical activities as it provides students with a wide variety of listening, speaking, and writing tasks that motivate them, address their language needs, develop their skills, and help them become confident users of the English language. It also integrates students with using technology to serve their educational purposes, by means of Google classroom and Cambridge One Learning Management System to watch purposeful educational videos and carry out online tasks and homework to increase their exposure to the language. |
متطلبات الدائرة Credit hours: 19 Courses: 9
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4210 | Biochemistry Lab | 1 | This laboratory course has been designed to introduce students to the practical skills necessary to carry out the synthesis and characterization of chemical compounds/macromolecules and the measurement of properties associated with chemicals and their reactions. Students will also be introduced to biochemical calculation, pH calibration, buffer and experimental reagents preparation, practical spectrophotometry, chromatography, electrophoresis, and SDS-PAGE. Students will be also introduced to several biochemical techniques including protein isolation and determination, practical experience in the determination of biochemical enzyme assays and kinetic parameters, and the determination/characterization assays of carbohydrates and lipids. |
| 4243 | General Biology(1) | 3 | This course will cover the basic principles through which biological systems operate. Topics of this part will include cell biology and microscopy, biodiversity of life, plant biology, ecology, and energy production. |
| 4244 | General Biology Lab (1) | 1 | This laboratory will introduce students to biodivesity of life through whole samples, field trips to nearby forests and teach them how to use microscopes to view tissues and cells. Students will also learn how to measure energy production by plants and how to record and analyse basic data. |
| 4245 | Organic Chemistry | 3 | |
| 4291 | Organic Chemistry Lab | 1 | This practical course includes the process and technique of separation, purification and identification of different organic compounds by melting point and thin layer chromatography. The separation of different organic compounds using distillation and extraction process. The purification processes include sublimation and recrystallization. |
| 4315 | Experimental Design and Biostatistics | 3 | This is a problem-based approach course at which students will be fully integrated in real society-relevant cases. It will introduce students to the process of biological research with emphasis on selected medical and plant biotechnology issues. The students will get hands-on experience in designing experiments, analyzing real data-sets, critiquing published studies and communicating results. The course will approach essential topics in biostatistics such as different data types and forms, point and confidence interval estimation, hypothesis testing including two-sample and paired t and chi-square tests, general linear model and introduction to simple linear regression. |
| 5387 | General chemistry I | 3 | The course introduces the fundamental concepts of chemistry. This includes measurements units, elements, atoms, molecules, periodic table and the quantitative aspects of chemistry. Chemical reactions in aqueous solutions are presented (i.e. classification, stoichiometry, redox reactions). Energy transfer chemical reactions are discussed. bonding and intermolecular forces and gas laws are also presented. |
| 5389 | General Chemistry Lab I | 1 | This is a freshman practical chemistry course, where the students learn basic instrumental techniques including weighing, pipetting, titration and use of different laboratory glassware. In addition, students will be able to perform laboratory calculations associated with the experiments. Experiments include Boiling point elevation, Density determination, Melting point, Stoichiometry of two reactions, Water of Hydration, Molecular weight of a volatile liquid, Identification of solutions. |
| 5401 | Biochemistry | 3 | The first part of this course involves the study of the structure, function, and physical properties of biological macromolecules. These include proteins, carbohydrates, lipids and nucleic acids, with particular emphasis on the kinetics and mechanisms of enzyme catalysis. The second part of the course deals with carbohydrate metabolic pathways, principles of bioenergetics, electron transport, and oxidative phosphorylation. |
متطلبات التخصص الاجبارية Credit hours: 53 Courses: 28
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4316 | General Biology 2 | 3 | This course is a continuity of General Biology (1) and will cover the basic principles through which biological systems operate. Topics of this part will include metabolism and protein biology, structure, and function, Animal kingdom, and genetics with more emphasies on the basic principles of modern DNA technology. Central components of the course are: mechanisms of DNA replication, transcription, translation, structure of genes and chromosomes, and regulation of gene expression. |
| 4317 | General Biology 2 (Lab) | 1 | This lab. course covers most topics studied in the theoretical course 4317 . This includes the study of the bacterial staining; slides and specimens related to bacteria, protista, bryophytes, seedless vascular plant and seed plants , the various groups of the animal kingdom. In addition, it will covers the common experimental approaches used in molecular biology including the extraction, isolation and analysis of DNA from prokaryotes and eukaryotes, and use of polymerase chain reaction (PCR). In addition, provide students with the basic procedure to estimate the population size of living organisms. |
| 4319 | Zoology | 3 | This course is an overview of animal diversity and physiology. It will cover vertebrates and invertebrates in terms of taxonomy and functions of major organs and tissues. The animal distribution and ecology are included. |
| 4379 | Zoology Lab | 1 | Laboratory exercises designed to familiarize students with different animal specimens from vertebrates and invertebrates. It will provide students with the basic skills required for disecting animal specimens and distinguish different parts of the animal major organs. |
| 4380 | Plant Biology | 3 | This course introduces the student to the basics of plant biology including plant diversity, structure, physiology, metabolism, reproduction, genetics, evolution and ecology. |
| 4386 | Plant Biology Lab | 1 | This laboratory course in botany is designed to introduce students with little or no previous knowledge of the biological sciences the principles of plant biology. The major sections that will be |
| 4394 | Bioinformatics | 2 | This is a problem-based approach course intended to provide the principles and applications of bioinformatics for students who have a biological background through handling real cases relevant to ongoing research projects in Biotechnology Research Units. In particular, students are introduced to integrated systems where a variety of data sources are connected through world wide web access. Topics that will be covered by lectures as well as practical lab sessions include; types of biological database, searching and data retrieval from biological databases, basic sequence utilities, pairwise sequence similarity, database sequence similarity searching, creation and analysis of multiple sequence alignment, phylogenetic analysis, predictive methods using DNA sequences, promoter analysis, predicting protein structure and function from primary sequence, Expressed Sequence |
| 4417 | Microbiology | 3 | This course is an overview of microorganisms important in clinical diseases, industry and biotechnology. Students are introduced to the general concepts concerning the morphology, genetics, and reproduction of these microbial agents. Lectures focus on individual organisms with emphasis on infectious diseases, industrial and biotechnology applications, molecular and biochemical characteristics, and molecular and serological identification methods. Students will also discuss the impact biotechnology, and particularly genomics, will have on the development of antibiotics and vaccines as treatment and preventive measures. Examples of industrial biotechnology in Palestine using microorganisms will be discussed in this course. |
| 4418 | Microbiology Lab | 1 | Laboratory exercises designed to familiarize students with basic skills required for working with bacteria in the lab. Topics will include aseptic technique, microscopy, differential media, and identification of unknown bacteria by both phenotype and genotype. Students will isolate their own bacterial strains and then test them for antibiotic resistance. They will also isolate, identify, and characterize a bacterial species isolated from their choice of natural environments. Microbiological laboratory procedures will include sterile technique, microscopy, enrichment and isolation, and preservation. |
| 4420 | Genetics | 3 | This course is designed to cover the principles of Mendalian (classical) and molecular genetics. In this course, model organisms, such as pea, Drosphila melanogaster, Neurospora crassa will be covered for genetic analyses. The course covers a detailed description of the structure and function of nucleic acids. This include replication, control of gene expression, mutation and genetic disorders, and genetic engineering and its health and industrial applications. |
| 4421 | Molecular Biology | 3 | This course will cover the molecular biology of prokaryotic and eukaryotic cells. Central components of the course are: mechanisms of DNA replication, transcription, translation, structure of genes and chromosomes, and regulation of gene expression. |
| 4422 | Molecular Biology Lab | 1 | This course will cover common experimental approaches used in molecular biology including the extraction, isolation and analysis of DNA from prokaryotes and eukaryotes, use of polymerase chain reaction (PCR), selective plating for isolation of recombinant bacteria and introduce DNA sequence analysis. |
| 4429 | Molecular Diagnostics Lab | 1 | This will allow students to handle a case through which students will be able to master the techniques used in diagnosis and solve real society-relevant problems. It will cover the major laboratory techniques required for sample handling, nucleic acid extraction, in-situ hybridization, and molecular analysis relevant to diagnosis of infectious disease and major clinical pathologies, such as cancer. |
| 4431 | Immunology | 3 | This course will explore many of the molecular and cellular players involved in immunity and the importance of their interactions. Its primary emphasis will be on the cellular and non-cellular components of the human immune system and the ways in which these components interact to provide immunity. We will also discuss some of the fundamental experiments in immunology and practical applications of immunological research. |
| 5388 | General chemistry II | 3 | This course is a continuation of General Chemistry I course, with emphasis on thermochemistry, properties of liquids and solids, properties of aqueous solutions, acid-base concepts, principles of kinetics and solution chemistry applied to chemical equilibria of weak electrolytes, saturated aqueous solutions of slightly soluble salts and complex ions, and basic concepts of thermodynamics and electrochemistry. |
| 5390 | General Chemistry Lab II | 1 | This practical course includes experiments dealing with: rates of chemical reactions, common-ion effect, pH analysis for strong and weak acids, extraction, determination of weak acids constants, colligative properties of solutions and paper chromatography. |
| 8024 | Light Microscopic Preparations | 2 | Provide comprehensive background in the theory and practice of modern histological preparation and microscopic analysis for students in applied biology. The course provides a practical tutorial in all aspects of microscopic analysis including experimental design, specimen preparation, use of fluorescence microscope, design-based stereology, and image preparation for scientific publication. A variety of microscopes equipped for stereology are available for use |
| 8025 | Light Microscopy Laboratory | 1 | Provide solid background in the practice of modern histological preparation and microscopic analysis for students in applied biology. The course provides a practical implementation of the use of different types of microscopes. In addition, it acquaints the students with skill needed for fresh-hand cut sections, maceration, and all aspects related to permanent slide preparation for animal and plant tissues. In addition, it focuses on microscopic analysis including experimental design, biopsies preparation, histochemical analysis and use of fluorescence microscope, and image |
| 8029 | Selected problems in Applied Biology industries in Palestine | 1 | This course stresses the importance of student involvement in solving a current problem in applied biology applications in Palestine. Lectures will discuss real problems and issues facing biotechnology and applied biology industries in Palestine and discuss solutions, particularliy problems related to applications and aspects of research and development. The student will be allowed to discuss major problems and then identify and select a precise one. In consultation with the student supervisor, the student will determine which one he/she will be involved in. Studnets will be required to provide a written proposal and provide oral presentation to his class. This course will be offered before the graduation project and will emphasize on student writing and presentation skills. |
| 8031 | Blood Banking & Hematology | 3 | This course will address the basic concepts of hematology and blood banking, with special focus on blood grouping and typing, compatibility testing, antibody screening, component preparation, donor selection, and transfusion reactions and investigation. It will also cover principles of blood testing; both manual and currently available fully automated diagnostic tools. The course includes definition of the science of hematology, hematopoiesis, blood components etc. In addition, the manual automations in hematology and the common pathological blood disorders will also be covered. It will consist of 3 lectures a week and 3 hours laboratory. |
| 8032 | Blood Banking & Hem. Lab. | 1 | This course will give students a practical experience in blood banking and transfusion techniques; it will practice them with the basic principles in handling experiments like ABO and Rh Blood group systems, transfusion and compatibility tests, Platelet and Neutrophils Antigens and Antibodies identifying and detection in Transfusion practice, Blood donor Selection Preparation and testing. |
| 8033 | Medical Parasitology | 2 | This course will provide students with the basic skills required for diagnosis, processing and characterize of medically important parasites, including different parasite diagnostic stages and methods, parasite life cycles. Characterization will be handled through Microscopic analysis, PCR, biochemical and differential media tests. |
| 8034 | Medical Parasitology Lab. | 1 | This course will provide students with the basic skills required for diagnosis, processing and characterize of medically important parasites, including different parasite diagnostic stages and methods, parasite life cycles. Characterization will be handled through Microscopic analysis, PCR, biochemical and differential media tests. |
| 8041 | Graduation Project | 1 | |
| 8480 | Food Biosafety and Quality Management | 3 | This course is designed to provide students with advanced food safety and quality knowledge and skills required to successfully oversee the food safety operations in local food industries. Units covered in this course will meet recognized competency standards in line with the current national food safety and quality guidelines. Lectures will also cover food safety management to provide knowledge that would help Palestinians in safeguard quality and safety throughout the whole food supply chain including raw and semi-manufactured foodstuffs and final products in all principal food segments. |
| 8481 | Molecular Diagnostics | 2 | This is a problem-based approach at which the proctical part will include a mini project extracted from real cases from either the health or agricultural sectors, such as determining the origins of selected plants/animals etc.. The lecture part of the course will cover the principle and performance of DNA and RNA isolation, amplification, hybridization, and analysis. Applications in microbiology, prenatal diagnosis, cancer management, transplantation, paternity testing, thrombosis risk testing and forensic medicine. |
| 8482 | Plant Biotechnology | 2 | |
| 8483 | Plant Biotechnology Lab | 1 | ويشمل الجانب العملي للمساق على التدريب العملي على تقنيات زراعة الأنسجة النباتية والبيولوجيا الجزيئية النباتية لاحتياجات الزراعة المحلية، مثل تحديد أصول النبات، والكشف الجزيئي لبعض الأمراض النباتية الخ |
متطلبات التخصص الاختياريه لفرع التسويق الالكتروني Credit hours: 23 Courses: 8
| Course No | Course Name | Credit hours | Course Description |
|---|---|---|---|
| 4543 | Principles of Marketing | 3 | |
| 4561 | Sales Management | 3 | |
| 5018 | E-Business | 3 | |
| 5689 | Introduction to E-marketing | 3 | The course examines the impact of the internet on consumer behavior and consequently on marketing strategies and business operations within companies. The course focuses on digital marketing and promotional methods and how to use them to achieve company objectives. Through this course, students learn the marketing fundamentals to build a successful website and methods and tools for improving search engine results for web pages (SEO). Additionally, students are introduced to various communication channels, their significance, and benefits for companies, as well as how to utilize them effectively to ensure business success. |
| 5885 | Web Development | 2 | designed to equip e-marketing students with the necessary skills to build and manage WordPress websites and apps. The course covers a wide range of topics including e-commerce and e-payment platforms, website security, and other related areas. Students will learn website development, design principles, and creating functional websites for their target audience.ze their websites for search engines, create engaging content, and leverage social media to drive traffic to their sites. This course is perfect for marketing professionals who want to expand their skillset and increase their value in the job market. |
| 5887 | e-Consumer Behavior | 3 | |
| 5892 | Integrated Marketing Communication | 3 | |
| 8316 | Marketing Strategies | 3 |